A logo is the smallest part of an identity. What determines whether a brand looks coherent six months later is the system around it: a colour palette with defined roles, a type scale that works in Arabic and English, spacing rules, and templates for the formats you actually publish in every week.
We build that system and document it, so an ad designer, a web developer and a print supplier all produce work that looks like the same company. For bilingual brands this matters more than usual, because Arabic and Latin typography need deliberate pairing rather than the same font forced into both.
Source and export files for the logo, the full colour and type system, usage guidelines, and editable templates for the formats you publish in most often.
Often that is the better call. If the existing mark carries recognition, we keep it and rebuild the system around it — colour, type, layout and templates — which is faster and loses no equity.
Yes. Arabic and Latin faces are paired deliberately for weight and rhythm rather than defaulting to whichever font happens to support both.