Google Ads rewards structure far more than budget. We start by mapping which searches actually signal buying intent in your category, then build campaigns around those clusters instead of dumping one broad keyword list into a single ad group. Search terms are reviewed weekly and negatives are added before wasted spend compounds into a monthly problem.
Every campaign ships with conversion tracking wired first. Calls, WhatsApp clicks and form submissions are all measured, with server-side backup so ad blockers and browser restrictions do not quietly erase a third of your data. Automated bidding is only switched on once the account has enough clean conversions for the algorithm to learn from.
Search campaigns usually generate enquiries within the first days of running. Meaningful optimisation takes three to four weeks, because the account needs enough conversions before automated bidding can learn anything reliable.
Yes. The account is created under your business name and you remain the owner while we operate it as managers. If we stop working together, the account, its history and the tracking setup stay with you.
It depends on competition in your category and city. We size it after reviewing your competitors, and we will tell you when a budget is too small to gather usable data rather than spend it and hope.
The real question is not which is better — it is whether your customer is searching for you or you need to reach them first. The practical difference:
| Google Ads | Meta Ads (Facebook & Instagram) | |
|---|---|---|
| How it reaches people | They search for the service themselves — you appear at the moment of need | You reach them while they scroll — before they start looking |
| Type of demand | Existing demand: "eye doctor in Nasr City" | Created demand: you introduce a problem they may not have noticed |
| Best for | Services people search for by name: procedures, repairs, consultations | Visual offers and services that need persuasion: aesthetics, products, promotions |
| Ad format | Mostly text, driven by the searched keyword | Image or video, driven by the first 3 seconds |
| Targeting | Keywords + location | Interests and behaviour + lookalikes of your customers |
| Speed to first result | Often within the first days — the demand already exists | Needs a learning phase and creative testing |
| What decides success | Keyword choice + negative keywords + a fast landing page | Creative + clean tracking (Pixel + Conversions API) |
In most cases the right answer is both: Google captures existing demand, Meta builds new demand and retargets the people who visited.