Facebook and Instagram ads
At We Boost, we provide professional Facebook and Instagram Ads management to achieve the best possible results with the lowest cost. We focus on precise targeting, well-structured campaigns, continuous optimization, and clear reporting to help you understand your real return on investment. Our goal is to increase customers, boost sales, and maximize your ROI.
1. Audience Research & Targeting
We identify the ideal audience based on interests, behaviors, and demographics to ensure maximum conversion.
2. Full Campaign Setup
We create structured campaigns from scratch and choose the right campaign objective (Sales, Traffic, Messages, Engagement…).
3. Ad Copywriting
We write compelling, brand-aligned ad copy that motivates users to take action.
4. Professional Ad Creatives
High-quality static designs or short videos optimized for conversions and platform guidelines.
5. Performance Optimization
Daily monitoring and adjustments to improve results, reduce costs, and increase return on ad spend.
6. Detailed Performance Reports
Clear reports showing results, cost, conversions, and improvement recommendations.
Yes, you need optimized Facebook and Instagram pages, and we can help you prepare them if needed.
No, the advertising budget is separate and depends on the goals you want to achieve.
Results typically appear within 3–7 days depending on your business type, audience, and campaign objective.
How we run Meta ads for brands in Egypt and the Gulf
Meta rewards creative volume and clean signal. Most accounts we inherit have neither: three ads running for months, and a Pixel that fires a generic event nobody optimises against. We rebuild both sides — a creative pipeline that keeps fresh angles in rotation, and an event setup where every lead, contact and purchase is defined, deduplicated and actually usable for optimisation.
Audience strategy follows the account, not a template. Cold prospecting carries the budget while retargeting stays small and specific, and we resist stacking interests until the audience is so narrow that delivery costs climb. In Arabic-speaking markets, creative is localised properly rather than translated word for word.
- Pixel and Conversions API with event deduplication done correctly
- A creative pipeline that keeps new angles in rotation before fatigue hits
- Prospecting and retargeting budgeted separately, with clear roles
- Arabic and English creative written for the market, not translated
Frequently asked questions
Why do Meta and Google report different conversion numbers?
Because they count differently. Meta credits a conversion to an ad view within its attribution window, Google uses its own model, and neither matches the last-click view in GA4. The right response is to compare each platform against itself over time and judge the business on total leads.
Do you need access to my Business Manager?
Yes, as a partner with the permissions needed to manage campaigns and the dataset. Your business stays the owner of the assets throughout, and access can be revoked at any time.
How often do you change the creative?
As soon as frequency climbs and cost per result drifts up — typically every two to four weeks on an active account. We plan replacements in advance so there is never a gap where fatigued creative keeps spending.
Related services
Google Ads or Meta Ads? The difference in one table
The real question is not which is better — it is whether your customer is searching for you or you need to reach them first. The practical difference:
| Google Ads | Meta Ads (Facebook & Instagram) | |
|---|---|---|
| How it reaches people | They search for the service themselves — you appear at the moment of need | You reach them while they scroll — before they start looking |
| Type of demand | Existing demand: "eye doctor in Nasr City" | Created demand: you introduce a problem they may not have noticed |
| Best for | Services people search for by name: procedures, repairs, consultations | Visual offers and services that need persuasion: aesthetics, products, promotions |
| Ad format | Mostly text, driven by the searched keyword | Image or video, driven by the first 3 seconds |
| Targeting | Keywords + location | Interests and behaviour + lookalikes of your customers |
| Speed to first result | Often within the first days — the demand already exists | Needs a learning phase and creative testing |
| What decides success | Keyword choice + negative keywords + a fast landing page | Creative + clean tracking (Pixel + Conversions API) |
In most cases the right answer is both: Google captures existing demand, Meta builds new demand and retargets the people who visited.
Request a quote for Facebook and Instagram ads
Fill in the form and we will get back within one business day with a clear plan and price, no commitment.